Batesville Area Chamber of Commerce Batesville Area Economic Development Alliance Batesville Advertising & Promotion Commission Impact Independence County


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Social Media Specialist
Batesville, AR

SUMMARY: Develops, plans, and coordinates media plans and programs.

 *Safety Sensitive position due to operation of motorized vehicle.


  • Manages overall media plan development within prescribed budgets and schedules.
  • Develops and oversees media strategies and recommendations.
  • Develops and maintains media advertising budget; prepares reports as needed.
  • Researches, evaluates, and analyses appropriate media vehicles; prepares reports and recommendations based on analysis.
  • Prepares and presents media plans to clients and management.
  • Communicates approved media plans.
  • Liaison of internal and external communication from website and social media outlets.
  • Works with technical writer to keep information accurate and concurrent on all websites
  • Works independently and with others to shoot, edit and produce videos/photography to maintain insure current content on internal and external publications
  • Interfaces and works collaboratively with media representatives and Internet marketing companies.
  • Develops and maintains knowledge of trends, innovations, and opportunities to improve and/or adjust media buying.
  • Monitors and evaluates media advertising results; prepares reports and recommends changes.
  • May be required to drive/accompany company equipment to trade shows, open houses, etc.
  • May be required to work offsite.
  • Performs other related duties as assigned by management.
  • Bachelor's degree (B.A.) in related field or equivalent, preferred.
  • Two to four years related experience
  • Strong on-line and traditional media planning skills.
  • Strong copyrighting experience and knowledge
  • Proficient in photography and editing, video skills.
  • Commitment to excellence and high standards
  • Excellent written and oral communication skills
  • Excellent presentation skills.
  • Basic competence in subordinates' duties and tasks
  • Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm
  • Proficient on: Publishing tools, Google Analytics, SEO Skills, Facebook, Instagram, Twitter, LinkedIn, Word, Excel, Ndesign, Illustrator, Agora Pulse.
  • Proven ability to handle multiple projects and meet deadlines
  • Strong interpersonal skills.
  • Good judgement with the ability to make timely and sound decisions
  • Creative, flexible, and innovative team player


  • Design--Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.
  • Community Management--Being able to navigate the online sphere of promoting our brand while engaging with our customers. The ability to convert an observer into a customer by answering questions. It can also mean showing off what our customers are talking about when they post on social media.
  • Technical Skills--Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
  • Written Communication--Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
  • Safety and Security--Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.
  • Dependability--Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
  • Innovation--Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.



  • Frequently required to stand
  • Frequently required to walk
  • Frequently required to sit
  • Continually required to utilize hand and finger dexterity
  • Frequently required to climb, balance, bend, stoop, kneel or crawl
  • Continually required to talk or hear/read
  • Continually utilize visual acuity to operate equipment, read technical information, and/or use a keyboard
  • Frequently required to lift/push/carry items up to 50 pounds
  • Occasionally able to travel.

The Intimidator Group at 1 Bad Boy Blvd.

Salary Range:  
$40,000 to $45,000
Contact Info:  
Wiley Osborn
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409 Vine Street
Batesville, AR 72501